All work

Expand Beyond Borders

The quiet bridge between China and Europe. A bilingual business consultancy that has lived in both markets.

Role
Co-founder
Years
2024 to now
Status
Self-sufficient
Expand Beyond Borders website
Cherybrand represented
Central Europedealer network

Overview

Founded with my father to represent Chinese automotive brands entering Central Europe. We established Chery's dealer network across the region.

The more interesting part came next. The consulting and dealer-support work was repetitive enough to automate end to end, so I did. It runs as a self-sufficient system now rather than something that needs me in it.

What I built

  • Chery's Central European dealer network, established from scratch
  • Automated consulting and dealer-support process, end to end
  • Import rights structuring and Slovak-law consulting contracts

Outcome

  • A dealer network operating across Central Europe
  • Support operation running as a self-sufficient system

Screens

Industry focus across Europe and China
One team. Two cultures. One bridge.